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BOOK SUMMARY :

Butterfly economics a new general theory of social and economic behavior paul ormerod on amazoncom free shipping on qualifying offers in this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time honored economic theoryget this from a library butterfly economics a new general theory of social and economic behavior paul ormerod why did vhs an inferior video recorder technology succeed in the marketplace driving the superior betamax out of business why do big budget acclaimed movies sometimes flop at the box office butterfly economics is an interesting book that introduces the theories and thoughts of ormerod on economic behavior his entire first chapter is dedicated to an experiment involving communication between ant which he converts to an elegant theory of interacting agents that stock investors should heedbutterfly economics a new general theory of social and economic behavior is a book by paul ormerod dealing with economic theory published in 1999 the author uses a plethora of insect related metaphors to show that an economy tends to function like a living organism and is thus able to learn and to adaptbutterfly economics a new general theory of social and economic behavior paul ormerod author ormerod author pantheon books 1835 240p isbn 978 0 375 40765 9 more by and about this author

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