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BOOK SUMMARY :

Managing media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital agefocusing on three key areasnew media work media professions and media managementthis text prepares students to effectively manage their own media careers and to manage human capital in creative companiespdf | people are more involved with media than ever but news about media as an industry is less than optimistic the number of people across the creative industries who are losing jobs illustrates 9781412971249 managing media work ed by mark deuze sage publications 2011 307 pages 3995 paperback p96 written for undergraduate and graduate students in communication and media this text presents an overview of the theory and practice of managing work in the media in the digital age by european north american and australian scholars in media management production and policy studies the macro context of managing media work concentration and disintegration in the hourglass 24 the mesocontext of managing media work content is kings content a la carte content everywhere content for free content by users content goes global content about content 25 the microcontext of managing media work value chains 26managing media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital age focusing on three key areasnew media work media professions and media managementthis text prepares students to effectively manage their own media careers and to manage human capital in creative companies

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